|
Become an Online Video Star!
By Tim Bajarin
May 12, 2008 - 2:56:51 PM
|
For some time I have been mulling the famous Andy Warhol quote about everyone getting their 15 minutes of fame, and I've been trying to see how that applies to the Internet age. If you look at Warhol's original quote, he actually said "In the future, there won't be any more stars. TV will be so accessible that everybody will be a star for 15 minutes." Looking at modern media outlets like blogs and YouTube , you get the sense that Warhol had a direct line to the future, even a Nostradamus-like vision of things to come.
This particular quote was swirling around in my mind last week as I was waiting to tape Cranky Geeks, the tech show hosted by PC Mag's John Dvorak that is available solely over the Web. Warhol's quote was aimed at broadcast media, the only mainstream video medium available when he was alive, but the Web is clearly on track to become the next major way networks and individuals can distribute content, especially personal video. It's also the clearest path to everyone's own 15 minutes (or more).
As I was waiting to tape the show, Sebastian Rupley, the producer of Cranky Geeks, told me that the little studio at the Ziff Davis HQ in San Francisco was set up for around $25K. That included the cameras, switching equipment, and even the backdrops. Given these costs, creating a studio for Web broadcasts is more feasible than ever. And today's Web-video technology lets video producers distribute content not just through the YouTubes and blogs of the world, but through their own Web broadcast channels.
Click pcmag.com for the whole story.
Email this article
Printer friendly page
|
