2-pop
TurnHere Points Video Makers Toward Paycheck
By Hugh Hart
Jun 30, 2008 - 10:01:56 PM

Though self-expression drives most web-based video, some filmmakers want to make a few bucks in between their "passion projects" (translation: nobody gets paid).

To bridge the chasm between video talent who need money and money-rich companies that need video talent, TurnHere has built a network of 5,000 filmmakers willing and able to shoot documentaries (like the Polish musician travelogue pictured at right) and other short pieces for businesses including Simon & Schuster, InterContinental Hotels and Discovery Channel.

Wired.com checked in with Kelly Duane, TurnHere.com's director of content, to learn more about the company's game plan.

Wired: In the past few months, a ton of websites have emerged that showcase filmmakers outside the Hollywood system. Filmaka, Pyxworld, Withoutabox, Fylmz, Veoh, Crushed Planet, Uber, Flux, Attention Span Media and many others talk about bringing together a virtual community of artists. What makes TurnHere different from the competition?

Kelly Duane: What makes us different is that TurnHere is not about user-generated content. It's about professionally produced film and a mutually beneficial relationship between filmmakers, producers and technologists. Click blog.wired.com for the whole interview.

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