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'It's the Wild West' Now for Web video
By Marco R. della Cava, USA Today
May 12, 2008 - 2:13:26 PM

Hollywood — What's the best way to seduce a star into joining your online venture?

"Leave your lawyer at home," says Chuck D, founding member of seminal rap group Public Enemy and guiding force behind the all-things-hip-hop site RapStation.com. "Too often I'm approached by people who don't really try to understand what we're aiming for."

Adds comedian and WayOutTV.com founder Damon Wayans: "It's simple. Get your (stuff) together first. Don't come with the usual 'I want to pimp you and make some money from it' line."

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