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Google Backs a New Show on the Web
By Brooks Barnes
Jun 30, 2008 - 10:46:35 PM

Google, which has largely stayed away from producing its own content, is experimenting with a new method for distributing original material on the Web, and some Hollywood film financiers are betting millions that the company will succeed.

In September, Seth MacFarlane, creator of an American television series called The Family Guy, will introduce a carefully guarded new project called Seth MacFarlane's Cavalcade of Cartoon Comedy. Unlike Family Guy, which airs on the Fox television network, this show will appear exclusively on the Internet.

The innovative part involves the distribution plan. MacFarlane cut a deal with Google under which the company will syndicate the program using its AdSense advertising system to thousands of Web sites that are gathering places for MacFarlane's target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a Cavalcade video clip. Click www.contentagenda.com for the whole story.

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