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Ikea Increases Investment in Branded Web Series
September 21, 2009


     

Illeana Douglas' 'Easy to Assemble' Gets Second Season, Spinoffs as Marketer Becomes Production Partner. 

New York -- Have branded websiodes become the new indie film studios? For actress Illeana Douglas and her celebrity friends such as Keanu Reeves and Justine Bateman, Swedish furniture store Ikea has become their latest production partner.

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