September 7, 2010
Gary Adcock will lend his expertise in HD to the upcoming Digital Video Expo, to be help September 28-30 at the Pasadena Convention Center, where he will discuss digital cinematography and an array of 3D issues — covering prep, production and post. 
Adcock is the principal at Studio 37 in Chicago, IL, where he spends his time consulting on production and post workflows for digital and film projects as well as working as a IA 600 DIT, data wrangler and stereographer Knowledgeable on all things HD, Adcock has been Technical Chair for NAB’s Director of Photography conference since 2007, in addition to speaking on HD and Digital Technology around the world for the last 10 years. Gary writes regularly for Macworld and as a moderator and blogger on CreativeCow.net. Adcock’s clients include Adobe, Aja Video Systems, Sony, Panasonic, JVC, NASA, CNN, Discovery Networks, MTV, McDonalds Inc., HBO, MLB, NBA Entertainment, FOX and National Geographic and the Nat Geo Networks worldwide.
Digital Video Expo sessions to be organized by Adcock include:
TUESDAY, SEPTEMBER 28 | 10:30am - 6:15pm Digital Cinematography Training | Full Day Join Gary Adcock for day of comprehensive study on the new and next generation of cameras designed for digital filmmaking. We'll discuss cameras from the new ARRI Alexa, cover the DSLR evolution, talk stereo with Panasonic’s AG-3DA1 and offer details on RED’s Epic and RED One MX update. We will talk mainstream production using Sony’s F35, ENG and editorial work with Sony’s PDW-700 and update you on what could be the last tape-based professional camera: the amazing Sony SRW-9000PL. Gary will offer his knowledge and insight about each camera’s capabilities and features, compare strengths and weaknesses, and give input and guidance from about what camera is the right choice for your next production.
WEDNESDAY, SEPTEMBER 29 | 11:00am - 12:00pm 3D Production: Basics of Stereography and Image Capture Understanding 3D production is only part of the game. Understanding the many post-related issues that arise when shooting 3Ds Stereoscopic images can save time and money when you finally get into the edit bay. Join stereographer and DIT Gary Adcock for a insiders look at handling of issues and data while working onset. Understanding interoccular convergence on set versus the inter-axial issues in post, having a full understanding of the implications and the level of complexity needed and what "fixing it in post" actually means for production and budgets.
WEDNESDAY, SEPTEMBER 29 | 12:30pm - 1:30pm 3D Production: Cameras and Recording Options Join us as we guide you through the ins and outs of shooting with various cameras and the hardware that is needed to support them during production, 3D production can be demanding, but choosing the wrong camera can often times will obliterate your postproduction Budget.
WEDNESDAY, SEPTEMBER 29 | 2:30pm - 3:30pm 3D Production: Rigs and Accessories Join Gary Adcock to discuss the various styles and types of 3Ds rigs and their differing use in the market place. Choosing the correct configuration of cameras and equipment is always a challenge and it has never been more important than when shooting live action 3D.
WEDNESDAY, SEPTEMBER 29 | 4:30pm - 5:30pm 3D Production: On Set Tools and Techniques. Working Onset in 3D requires a great deal of effort and knowledge, but most of all it requires that the entire team works together to achieve your desired goal. From the simplest set up for experimental testing to working on a feature film, the techniques and principles are strikingly similar.
THURSDAY, SEPTEMBER 30 | 10:00am - 11:00am 3D Production: Choosing the Right NLE for 3D. Stereo consultant Gary Adcock will offer you a look at the various tools and methods at handling 3D in Post. Adobe, Apple and Avid all offer 3D workflow solutions via 3rd party plug-ins and it will be Gary's job to help you sort out the various plug-in tools and what they bring to your editing systems. Also to be covered is the proper monitoring and viewing of 3D content in the Edit bay and how to prepare yourself for that eventuality.
THURSDAY, SEPTEMBER 30 | 12:00pm - 1:00pm 3D Production: Finishing Your 3D project Join Tom Vice, VP of Development, and John Daro, colorist and 3D finish specialist, from Fotokem as they discuss the ends and outs of finalizing and finishing of your 3D production. Fotokem is the industry leader in finishing and John Daro has supervised the delivery of Hanah Montana3D, The Jonas Brothers 3D, in addition to the Dreamworks hit How to Train Your Dragon.
THURSDAY, SEPTEMBER 30 | 2:00pm - 3:00pm 3D Production: Monitoring 3D for Production and Post. The analysis and viewing of 3D materials onset and post has come a great deal in a very short period of time. Join us for an open look at the variety of monitoring solutions currently available for 3D production, From military-style heads-up displays to production and consumer monitoring, in this session we will give users a guide to the essential needs when acquiring and what the guidelines should be when posting 3D content for consumer delivery.
THURSDAY, SEPTEMBER 30 | 3:30pm - 4:30pm 3D Production: An Introduction to 3D for Producers and Directors Join stereographer and U.S.-based workflow consultant Gary Adcock for an "Introduction to 3D Production and Post” designed to cover the basic tools and needs to think about regarding stereo production while in the planning stages, what caveats and calamities that can be expected while shooting. Then delivery of the camera masters to post for editing and finishing. This broad overview will cover basics of 3D rigs, monitoring onset, choosing cameras, 3D shooting basics and the myriad of issues related to the editing and finishing process and what to expect. Register for Digital Video Expo today.
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