With the record-setting grosses for Avatar and the continuing success of digital 3D releases, there’s no doubt that 2010 has been a watershed year for digital cinema. After a decade of gradual transition, d-cinema has finally become the standard in many theatre locations. Film Journal International surveyed five early adopters of digital projection to learn how this revolutionary technology has impacted their business. The participants are Dale Hurst, director of marketing at Carmike Cinemas; Steve VanWagoner, VP of marketing at Celebration! Cinema; Ellis Jacob, president and CEO of Cineplex Entertainment; Mike Mihalich, president of MJR Theatres; and Jeremy Devine, VP of marketing at Rave Motion Pictures. We thank them for sharing their experiences.

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