July 24, 2010
Boxoffice share is falling, but that's due to screen crunchThe sky isn't falling, but theatrical 3D may be finding its natural
water level.
That in an extra-dimensional nutshell is how film distribution
execs feel about recent signs that the ratio of 3D-to-2D grosses
for pics has settled into a range just below that marked by early
3D releases when the format was a consumer novelty. They scoff at
the notion of "3D fatigue" floated in a spate of media reports
while acknowledging pricing may have outpaced demand for some
family pics.
Click www.hollywoodreporter.com for the whole story.
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