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Film Executives Scoff at Notion of 3D Fatigue
July 24, 2010



Boxoffice share is falling, but that's due to screen crunch

The sky isn't falling, but theatrical 3D may be finding its natural water level.

That in an extra-dimensional nutshell is how film distribution execs feel about recent signs that the ratio of 3D-to-2D grosses for pics has settled into a range just below that marked by early 3D releases when the format was a consumer novelty. They scoff at the notion of "3D fatigue" floated in a spate of media reports while acknowledging pricing may have outpaced demand for some family pics.

Click www.hollywoodreporter.com for the whole story.



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