July 23, 2010
Sir Howard Stringer is convinced that what some dismiss as a technical fad will prove a major weapon against his rivals
Sony
boss Sir Howard Stringer clearly enjoyed his World Cup experience,
despite missing the Spain-Germany semi-final when his private jet, along
with several others, was turned away from an overcrowded Durban
airport.
Stringer's company had a big stake in the South African tournament: the official song was sung by Sony artist Shakira;
as an official sponsor, Sony ads appeared on the rotating pitchside
hoardings for 30 seconds every five-and-a-half minutes, while the
Japanese company filmed 25 matches in its new 3D technology, with the official film due to be released in December. Click www.guardian.co.uk for the whole story.
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