July 2, 2010
If the success of “Avatar” and the 3-D television sets hitting the
market are any indication, we’re in the midst of
a 3-D wave, as documented in Amy Chozik’s WSJ article today.
Though these movies have been around since the 1920s, the technology
is now starting to permeate the video-game and television industries.
The question is: Will this last?
On one end of the spectrum, David
Wertheimer, CEO and executive director of the Entertainment Technology Center at
the University of Southern California, predicts better audience
experiences made possible with new technologies will make 3-D a staple
of the entertainment industry. And on the other end, Daniel Symmes, co-author of
“Amazing
3-D” and president of 3-D Film
Preservation Fund, argues the current wave of 3-D is likely a fad
and that audiences will grow bored. In separate interviews, the two
spoke about the technology and its lasting impact. Click blogs.wsj.com/digits for the whole story.
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