Kodak will cease manufacture of all hardware within its Digital Cinema System and will instead focus on licensing the technology to other companies. Kodak cites an ever-increasing level of technical requirements and costs in digital exhibition for their decision to pull out.

Bob Gibbons, director of marketing and communications for Kodak Digital Cinema said, “We’re refocusing our strategy, which has been more hardware–based, to now get more into the service-side of the business and also focus on licensing some of our technology to other people to incorporate into their products.”

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