December 12, 2009
Kodak will cease manufacture of all
hardware within its Digital Cinema System and will instead focus on
licensing the technology to other companies. Kodak cites an
ever-increasing level of technical requirements and costs in digital
exhibition for their decision to pull out.
Bob Gibbons, director of marketing and
communications for Kodak Digital Cinema said, “We’re refocusing our
strategy, which has been more hardware–based, to now get more into the
service-side of the business and also focus on licensing some of our
technology to other people to incorporate into their products.” Click penders.posterous.com for the whole story.
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