Prime Focus' View-D is a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium.

View-D will be introduced at international launch events in Mumbai, London and Los Angeles to unveil the Prime Focus global rebrand, in which Post Logic and Frantic Films will be brought together under the Prime Focus name.

"3D moviemaking has proven to be more than a passing trend—it's rejuvenating international box offices and giving filmmakers a new storytelling technique that enriches the movie-going experience," says Michael Fink, CEO, Prime Focus VFX. "Prime Focus is a visual effects facility, so we've been calculating 3D space from 2D images for years, and we developed the technology behind View-D after having worked on several stereo 3D shows. With View-D, we're offering the industry an exciting new production method to convert both library titles and new releases to terrific stereoscopic quality in considerably less time than other methods."

View-D was developed under the guidance of Chris Bond, president and senior visual effects supervisor of Prime Focus VFX. "We're very excited to be offering View-D to the industry," states Bond. "With View-D, it's about giving filmmakers the gift of time, because our approach allows the possibility of interactive creative sessions with our stereographers, similar to a DI session. Filmmakers can also now shoot a movie with a single camera, on film, without having to be locked into digital cameras and potentially complicated stereoscopic camera rigs. View-D critically shortens the length of time of conversion, such that conversions can now be fit into the postproduction schedule."

Alongside View-D, Prime Focus announces CLEAR, its proprietary, Web-based media asset management service, which manages the entire lifecycle of content from production to distribution and offers a secure, fast and reliable digital delivery platform. This also enables the Prime Focus "global digital pipeline" by seamlessly interconnecting the 15 Prime Focus offices around the world.