May 18, 2009
Investors day conference used to trumpet Imax experience.
TORONTO -- Imax Corp. worked hard Wednesday to repair the damage
done a day earlier by "Parks and Recreation" co-star Aziz Ansari
when he complained he paid $5 more to see "Star Trek" on an
Imax/AMC screen barely bigger than a existing 35mm screen.
Imax executives spent the better part of the morning during their
investors day conference trumpeting how the "Imax experience" is
more immersive than traditional cinema-going, rather than woo
investors with their usual pep talk about how the current digital
projection and joint-venture theatre rollout will restore
profitability this year.
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