(CNN) -- It's being presented as the future of cinema and a movie-going revolution.

undefined

Specs appeal: 3D is on its way to being free of 3D glasses as the format is rapidly advancing.

While literally adding a new dimension to cinema-goers' experience, 3D is also being touted as a means to help filmmakers reach new creative heights, make millions of dollars for Hollywood studios and curb the scourge of the industry -- piracy.

Dreamworks CEO Jeffrey Katzenberg has likened the new 3D to the first sound and color in movies. Director James Cameron's $200 million-plus sci-fi epic "Avatar" is an expected genre-killer. The prestigious Cannes Film Festival this year opened with a 3D screening of Pixar's "Up".

But even as Hollywood studios and producers embrace digital 3D, they admit they are still learning how to use it.

Click edition.cnn.com for the whole story.