June 18, 2009
'Transformers 2' Seen As Test Of Cinemark XD vs Imax Digital.
Transformers 2: Revenge Of The Fallen is
about the battle between Decepticons and the Autobots. But the opening
also represents an early skirmish in a fight that pits the No. 3
theater chain Cinemark up against Imax. Cinemark launched its own
large-screen format, called Cinemark XD, in West Plano, Texas back in
March. Already, films such as Monsters vs. Aliens and Star Trek appear to have done well there. Now Transformers 2 likely will be the biggest test of the format’s appeal vs Imax. Click www.deadlinehollywooddaily.com for the whole story.
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