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Big Screen Battle
June 18, 2009



'Transformers 2' Seen As Test Of Cinemark XD vs Imax Digital.

Transformers 2: Revenge Of The Fallen is about the battle between Decepticons and the Autobots. But the opening also represents an early skirmish in a fight that pits the No. 3 theater chain Cinemark up against Imax. Cinemark launched its own large-screen format, called Cinemark XD, in West Plano, Texas back in March. Already, films such as Monsters vs. Aliens and Star Trek appear to have done well there. Now Transformers 2 likely will be the biggest test of the format’s appeal vs Imax.

Click www.deadlinehollywooddaily.com for the whole story.



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