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3D Or Not 3D?: That Is The Question
September 1, 2010



TWICE: How important is 3D going to be in the camera business?

Ron Gazzola, Fujifilm:  We see 3D as really the next evolution in imaging.  It is a key platform going forward in the industry and definitely for our company.  The Real 3D W1 that we launched last year was on a small scale, but we were able to really get a lot of research out of that launch, understand that market and now with the growth both in Hollywood in 3D, and from the television manufacturers, we think it's become a huge platform. Consumer awareness of 3D is rising quickly, and we see that as a key platform not only on the image capture side in a digital camera, but also on the printing side and the imaging side of our business.

Click www.twice.com for the whole interview.



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