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Rumor -- Apple Working on a New Video Format
July 21, 2010



According to one of our sources, Apple might be preparing its weapons to become a major player in the video and TV business.
This strategy would have several consequences. First, a transition towards better codec, dropping the efficient but CPU-consuming encoding codec H.264 for adopting Wavelet transform-type of codec which will allow even better compression rate while offering better efficiency. This type of compression was already used for the JPEG 2000 format. If we did not get confirmation yet, we can suspect that Apple will be using a format evolving or directly originating from Dirac. In addition, this format is now a standard (and open source format) known under the name of VC2, while the VC1 is a proprietary format from Microsoft found in BD media with H.264. The ultimate goal for Apple would be to promote this new format to support 4 K video (up to 4096x2160.

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