Technicolor said Monday that it has made its first sale of film-3D equipment, with Mid-Atlantic regional exhibitor Bow Tie Cinemas set to outfit 25 of its 150 screens with the systems.

Film-based 3D allows exhibitors to install 3D adapters on conventional 35mm projectors. A separate conversion from conventional movie screens to so-called silver screens still is required, just as with some digital-3D systems.

Hollywood-based Technicolor has been marketing a film-3D system as a lower-cost alternative to digital 3D, targeting smaller circuits and mom-and-pop exhibs.

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